Numberwang #5 - September 2023

Llara Geddes; UX Principal and Practice Group Lead, AND Digital

Llara is UX Principal and Practice Group Lead at AND Digital. In her previous role, she was Insights Director, overseeing UX and Data Insight at Brainlabs, formerly User Conversion. She took a non-traditional route into UX, with a background in marketing and customer service. She’s a former LTUX and Talk UX organiser and has been a STEM Ambassador and InnovateHer mentor. She’s passionate about helping people find their way, and supporting women and girls into Tech Careers.

Unlocking the power of good (and bad?) qual and quant data and insights

We all know that data is an excellent way to understand behaviour - what actually happens. But to truly understand why people behave as they do, we have to talk to them. Llara will share some examples of where qual insight has allowed for taking the data story forward into solutions, as well as exploring where the qual and quant have been contradictory, and why you still need to take what people say they want with a pinch of salt...

​Heather Miller; Experimentation Advisor, Split

Heather has extensive experience spanning over 12+ in the industry spanning retail, media, travel, and entertainment. She has successfully led experimentation teams at esteemed organisations such as JD Sports Group, Sky, Manchester United, and BBC, also working across teams from engineering and UX to data. Additionally, Heather has spent 4+ years in the SaaS industry, where she held advisory roles, helping teams of all sizes and sectors in realising the value of experimentation. Her proudest achievements include helping organisations in build, grow, and scale their programs, fostering a culture of experimentation, and instilling a data-driven, problem-solving, and inquisitive mindset across all teams.organisations in build, grow, and scale their programs, fostering a culture of experimentation, and instilling a data-driven, problem-solving, and inquisitive mindset across all teams.

Exploring the intersection of quantitative data and context in A/B testing

Heather is going to step through the value and limitations of A/B testing; highlighting the need to go beyond quantitative metrics and consider contextual factors for a comprehensive understanding. Heather will illustrate this with a few case studies and will offer some strategies for balancing both sources of information. By integrating data-driven insights with contextual understanding, A/B testing becomes a more powerful tool for informed decision-making, fostering better outcomes - and leaving you excited to explore that potential in future!